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Abercrombie & Fitch’s In-Store Scenting Honored

Retailer and Prolitec lauded by Scent Marketing Institute.

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By: TOM BRANNA

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Prolitec, Inc., a provider of ambient-scenting technology and services, and Abercrombie & Fitch were named “Scent Marketers of the Year” at the 2011 ScentWorld Expo. Theconference held, which was held Dec. 7-9 in Miami Beach, was sponsored by Scarsdale, NY-based Scent Marketing Institute (SMI). According to SMI, Prolitec and Abercrombie were given the honor to recognize their “ground-breaking in-store scenting program” and “as acknowledgement of their leadership in the use of scent in ...

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